The Goop Lab docuseries has opened Gwyneth Paltrow’s brand to a wider audience and has sparked raging conversation about the controversial wellness lifestyle and wellness brand.
But good or bad, the Goop CEO and founder is happy the show got people thinking.
“What I think is great is that we are a brand that people feel strongly about,” she told Variety. “One way or the other.”
The Goop Lab, which launched on the streaming giant in late January, is Paltrow’s first unscripted project.
“I’ve never done anything unscripted — like, how does this work? How does it feel good?” Paltrow said.
She added: “I asked, ‘How can I be in it, but not too in it?’ It was important for me that Goop staffers be the stars of the show. We have such incredible people at the company. I thought there would be so much more impact to meet and love them, and watch them go through those things.”
The Goop Lab is currently streaming on Netflix.