Gal Gadot becomes the New Face of Revlon

Gal Gadot. Photo by Jo Davidson/SHM/REX/Shutterstock (9189027q)

Revlon just announced that Gal Gadot will be its new global brand ambassador. Revlon posted a behind the scenes video of Gadot for their advertising campaign on their Instagram and captioned it “Be who you are and go for it.” – @gal_gadot, our very own superhero and new #Revlon woman #LiveBoldly

Revlon’s LiveBoldly campaign will launch later this month and it aims to inspire women to express themselves “with passion, optimism, strength and style”.

President and CEO Fabian Garcia shared a press release “Gal, and all the new Revlon brand ambassadors, are emblematic of the beauty, determination, and attitude that reflect what it is for women to live boldly in today’s world.”

Following the announcement, Gal said “Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now.” She added “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”