“The Curse of La Llorona” Tops Easter Box Office

Marisol Ramirez in "The Curse of La Llorona"

The Curse Of La Llorona wins the Easter box office. 

Warner Bros. and New Line’s faith-based feature hauled $26.5 million in 3,372 North American theaters and a $57 million global debut to top the Easter domestic box office chart, the lowest in over a decade.

According to IndieWire, this Easter weekend was the lowest in attendance since at least 1994; it also marked the 13th weekend in 2019 in which results lagged below the preceding year. 

The R-rated supernatural thriller is based on the Mexican folklore about the Weeping Woman. According to legend, La Llorona was a woman who drowned her children after being distraught over the sight of her estranged husband with a new wife. After seeing her children’s bodies in the river, she threw herself in after them. La Llorona now eternally searches for her children, looking for other lost children to make her own. 

“We are thrilled how much it overperformed,” said Jeff Goldstein, Warner Bros. president of domestic distribution. “The folklore of the Weeping Woman is so prevalent throughout Latino culture that even with its rating, it transcended expectations.”

The Curse Of La Llorona was helmed by The Conjuring director James Wan.