Super Bowl Halftime Show Finds Its Next Headliner in Rihanna

Rihanna. Photo by Stephen Lovekin/REX/Shutterstock (9882880aa)
Rihanna. Photo by Stephen Lovekin/REX/Shutterstock (9882880aa)

Headlining the Super Bowl halftime show is a huge honor that only the most acclaimed recording artists get to experience – and Rihanna will soon become one of them. The Grammy-winning singer has been chosen to host the 2023 Apple Music Super Bowl Halftime Show.

Rihanna announced she’s performing at the Super Bowl halftime show next year by posting a photo of herself holding an NFL ball. The NFL officials confirmed her involvement and reposted her photo on their social media channels.

The upcoming halftime show will mark a huge shift because the NFL parted ways with Pepsi after a decade and found a new partner in Apple Music. The company’s VP of Apple Music and Beats, Oliver Schusser, described Rihanna as an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.

Roc Nation is coming on board as executive producer and the strategic entertainment advisor for the live performance. Their founder Jay-Z, who helped Rihanna sign her first major contract with Def Jam, praised her as “a generational talent” and “a woman of humble beginnings who has surpassed expectations at every turn.”

Rihanna will headline the halftime show on February 12, 2023, when the Super Bowl LVII is set to take place at State Farm Stadium in Glendale, Arizona.