The very unpopular idea for Best Popular Film at the Oscars has not been snuffed out, it seems.
Earlier this year the Academy of Motion Picture Arts and Sciences announced that it would be introducing a new category — Outstanding Achievement in Popular Film.
The announcement drew ire from those within the film industry, with Code Black actor, Rob Lowe, saying it signified the death of the film industry:
The film business passed away today with the announcement of the “popular” film Oscar. It had been in poor health for a number of years. It is survived by sequels, tent-poles, and vertical integration.
— Rob Lowe (@RobLowe) August 8, 2018
And comedian Andy Richter seemingly sussing out the real reason behind the move:
Finally the Oscars will be giving a statue based on popularity so that those poor mountains of box office money won’t be lonely anymore
— Andy Richter (@AndyRichter) August 8, 2018
Following the immense backlash, the Academy decided to put the category on ice, citing the need for further discussion.
Now Academy president, John Bailey, has said that the category — which was introduced in response to Oscar’s falling ratings — is not dead and buried.
“The board reconsidered and tabled it, which is not to say that the idea is dead,” he said. “Even after a stake was driven through its heart, there’s still interest.”
Bailey believes that the new category will not just include blockbusters such as Black Panther, but more artistic fare like Roma by director Alfonso Cuarón.
We wonder if the announcement will be more popular second time around…